How to Build a Startup by Steve Blank (Required Supplemental Study)

Steve Blank's, "How to build a startup"

provided by

the Lean Launchpad
the Business Model Canvas

Steve’s course is available for free at

The VMT recommends mentors complete Steve Blank’s entire course.  The VMT’s certification course covers the core lessons 1-5 of Steve Blank’s course. 

An introduction to the basics of the famous Customer Development Process, Steve Blank provides insight into the key steps needed to build a successful startup.

The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model.

Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business model itself.