Small Business Mentor Training Module 2

Small Business Mentor Training Module 2

After completing this module, a mentor will be able to:

  • Help small business owners build their sales funnel.
  • Understand how to scale an organization through partnerships.
  • Explain how to protect intellectual property.
  • The basics on tax credits for small businesses.
Lessons
In this lesson, you will learn...
Presenter
Video Run Time
Managing a Sales Funnel
  • What is a sales funnel and how to manage it
  • How to qualify and close the sale
  • Nurturing the customer relationship
Alice Morrison
VP Sales, IBM, Retired
VMT Circle Transparent
VMT Certified Mentor
9:22
Scaling Sales Through Partnerships
  • Why Partnerships are so important
  • The type of partnerships required to complete a product
  • Key attention areas when building a partnership
  • Go-to-Market (GTM) partnerships
  • Key steps to building a GTM partnership
  • The incentives required for a successful GTM partnership
Luis Murguia
SVP, SAP, Retired
VMT Circle Transparent
VMT Certified Mentor
9:04
IP: Patents, trade secrets, copyrights, trademarks´┐╝
  • Intellectual Property, Trade Secrets, Patents, Trademarks & Copyrights
  • The exclusive rights of patents
  • Trademark considerations when branding
Michael J. Deluca
Registered Patent Attorney, Engineer, Inventor with 150 Patents
VMT Circle Transparent
VMT Certified Mentor
7:23
Tax Credits
  • What a tax credit is
  • Why tax credits are suitable for startups
  • The wide range of tax credits available to startups
Andy Kaplan
Retired CFO
VMT Circle Transparent
VMT Certified Mentor
4:54