Module 3: Startup Funding

Module 3 - Learning Objectives

After completing this module, an incoming mentor will be able to:

    • Encourage a mentee through the challenges of bootstrapping.
    • Coach mentees on appropriate fundraising options.
    • Set the mentee expectations for capital raising.
    • Prepare a mentee to present to professional investors.
    • Work with mentees to identify potential strategic and financial investors.
    • Identify when a specialized mentor’s service might be needed to help the mentee.
Lessons
In this lesson, you will learn...
Presenter
Video Run Time
Bootstrapping
  • The benefits of Bootstrapping
  • The challenges of Bootstrapping
  • Creative ways to save cash and ways to generate cash now
Todd Billings
Co-Founder, Kloze Mortgage, CEO, U.S. Debt Ventures
VMT Circle Transparent
VMT Certified Mentor
4:41
Early Stages of Startup Investing
  • The various stages of raising early-stage capital
  • What investors look for in startup companies
  • The importance of product-market fit in raising capital
Asoka Veeravagu
Principal - Strategy, Amazon Global Robotics, Amazon.com
VMT Circle Transparent
VMT Certified Mentor
5:40
Raising Capital from Angel Investors
  • The benefits angel investors bring to startup companies
  • How to find and engage with angel investors
  • What angel investors look for in startup companies and founders
Asoka Veeravagu
Principal - Strategy, Amazon Global Robotics, Amazon.com
VMT Circle Transparent
VMT Certified Mentor
5:53
Introduction to Venture Capital
  • What is venture capital and how do VC funds work
  • How will your startup initially engage with a VC firm
  • What do VCs expect from the startups in which they invest
Asoka Veeravagu
Principal - Strategy, Amazon Global Robotics, Amazon.com
VMT Circle Transparent
VMT Certified Mentor
8:40
Raising Venture Capital Funding
  • How to identify VCs based on a company’s fit with their investment thesis
  • How to engage with VCs, initially and through the due diligence process
  • Finding the right attorney to help negotiate and close a fundraising deal with a VC
Asoka Veeravagu
Principal - Strategy, Amazon Global Robotics, Amazon.com
VMT Circle Transparent
VMT Certified Mentor
7:35
Realistic capital raise expectations
  • Setting realistic expectations about raising capital
  • The three major elements to raising capital
  • Investor negotiation tips
Zain Mahmood
Co-Founder and COO, Casata
VMT Circle Transparent
VMT Certified Mentor
6:21
Staged funding to preserve founder ownership
  • Pre-money and Post-money Values
  • Dilution
  • Staging Investments to preserve founder equity
Ariana Pareja
President, Pareja Family Foundation
VMT Circle Transparent
VMT Certified Mentor
6:23
Strategic vs Financial Investors
  • The definition of strategic buyers
  • Strategic buyers’ motivations to purchase
  • How to position a start-up to a strategic buyer
  • Characteristics of financial buyers
  • When financial buyers make sense for startups
  • How to position a startup to a financial buyer
Christian Rotter
CEO and Founder, Crowd Capital
VMT Circle Transparent
VMT Certified Mentor
7:44