Module 5: The Startup Pitch Deck

Module 5 - Learning Objectives

After completing this module, an incoming mentor will be able to:

  • Review and critique a mentee’s elevator pitch.
  • Review and critique a mentee’s pitch deck.
  • Explain the key components of an effective, impactful and optimized pitch deck.
  • Advise a mentee on curating the appropriate pitch deck for a given audience.
  • Coach the mentee on improving their pitch presentation delivery.
Lessons
In this lesson, you will learn...
Presenter
Video Run Time
The Elevator Pitch
  • The purpose of The Elevator Pitch
  • What to include in your Elevator Pitch
  • The importance of personalizing and evolving your elevator pitch based on the audience and your current business stage
Barbara Shrut
Chair, Goodwill South Florida
VP, Royal Caribbean, Retired
VMT Circle Transparent
VMT Certified Mentor
5:44
The Pitch:  Overview and Introduction
  • The Startup Pitch Is a Key Part of the Company Success
  • The Pitch is the Founder’s calling card and introduction
  • The pitch deck is the successor to the traditional Business Plan format
  • There are four key characteristics of a high-quality pitch
  • A successful pitch builds the Founder’s personal credibility.
  • Nine essential design characteristics define a successful pitch.
Terence Bentley
M&A expert, Broward College Lean Launchpad Mentor
VMT Circle Transparent
VMT Certified Mentor
12:57
Cover & Problem/Solution Slides
  • Approximately 15 slides are enough to make a pitch.
  • The cover slide is very important in immediate audience focus and interest.
  • The Problem/Solution slide can make or break a Founder’s pitch.
Terence Bentley
M&A expert, Broward College Lean Launchpad Mentor
VMT Circle Transparent
VMT Certified Mentor
7:08
Sizing the market
  • How founders can best define and describe their market
  • The concepts of
    1. Total Addressable Market (TAM), or Total Available Market
    2. Serviceable Available Market (SAM), and
    3. Serviceable Obtainable Market (SOM), or Share of Market
  • How to credibly size the market using TAM, SAM, SOM
Hartmut Junghahn
VP, Diageo Brazil, Spectrum Brands LATAM, Mizuno LATAM, Retired
VMT Circle Transparent
VMT Certified Mentor
7:53
The Team
  • How best to position the startup’s team to investors
  • The role of advisors
  • The placement of the team slides
Terence Bentley
M&A expert, Broward College Lean Launchpad Mentor
VMT Circle Transparent
VMT Certified Mentor
7:23
Product/Technology/MVP
  • The product slide – what the startup is offering to customers to buy
  • What investors are really looking to learn about the product
  • Examples of how the product works
Ariana Pareja
President, Pareja Family Foundation
VMT Circle Transparent
VMT Certified Mentor
7:21
Traction
  • The various stages of traction shown in the pitch deck
  • The importance of traction to investors
  • Why sales are often more important than profit in early startups
Mike McFall
COO, 360Converge
VMT Circle Transparent
VMT Certified Mentor
6:38
Revenue Model
  • Key areas of focus for the revenue model slide in the pitch deck
  • Questions mentors should cover with founders about their revenue model
  • Two unique examples of well-laid out revenue model slides
Scott Rivello
Partner, Ernst & Young
VMT Circle Transparent
VMT Certified Mentor
7:10
Go-to-Market Strategy
  • Key areas of focus for investors in the startup’s go-to-market strategy
  • The concepts of marketing, sales, price, and distribution
  • Two unique examples of well-laid out go-to-market slides
Barbara Shrut
Chair, Goodwill South Florida
VP, Royal Caribbean, Retired
VMT Circle Transparent
VMT Certified Mentor
7:09
Competition
  • How to best present the competitive landscape to potential investors
  • Positioning the startups competitive advantages
Terence Bentley
M&A expert, Broward College Lean Launchpad Mentor
VMT Circle Transparent
VMT Certified Mentor
8:09
Financial Projections
  • The ideal format for the financial slide in the pitch deck
  • How to demonstrate financial competency to win over investors
  • How to generate credible projections
Robert Rubin
CEO, Skypatrol
Adjunct Professor, Univ of Miami
VMT Circle Transparent
VMT Certified Mentor
7:32
Milestones
  • How to position past and future milestones to build investor confidence
  • The basis for showing progress and momentum
  • What raising funds begin with
Barbara Shrut
Chair, Goodwill South Florida
VP, Royal Caribbean, Retired
VMT Circle Transparent
VMT Certified Mentor
4:38
The Exit and Closing 
  • The purpose of the Exit Slide
  • What Investors want to learn from the Exit Slide
  • Two unique examples of well-laid out revenue model slides
  • Methods to determine future values of the business.
Roger Hoss
Chief Evangelist, 
The Venture Mentoring Team
VMT Circle Transparent
VMT Certified Mentor
5:32